Potatoes. Mashed, hash-browned, French-fried, boiled, foiled (as in baked), souped, roasted, saladed, totted, Augratined or chipped. How do you like potatoes? Perhaps your taste leans more toward European styles like latkes (potato pancakes) or gnocchi (Italian potato pasta). Ah, how the world loves potatoes. But, do most people know how they grow? Potato trees? On bushes? A very small percentage of people who eat potatoes could actually identify the plant from which they grow. The French name for potato is 'pomme de terre' which means apple of the earth and provides a serious hint that potatoes grow underground. But, if they were called 'subterranean starch tubers' in English would that make them more or less appealing? I'm thinking less. Try adding any of the above names before or after and see if that sounds appealing. "I think I'll have the baked beans as a side." But, keep the name potatoes and say "I would like the creamy garlic mashed potatoes, or the baked potato with butter, sour cream and chives," - now we're talkin'!